Cookie Policy – RoxWhy

Last updated: [Insert Date]

1. Introduction

Welcome to RoxWhy, an AI-powered online tutoring platform designed to support learners across Australia. Like many websites and digital services, RoxWhy uses cookies and similar technologies to ensure our platform works smoothly, to personalise your experience, and to help us understand how people interact with our site and services.

This Cookie Policy explains:

• What cookies are and how they function
• Why RoxWhy uses them
• The types of cookies we use
• Who else may place cookies on your device (third parties)
• How you can manage or disable cookies
• How we handle any data collected through cookies in line with Australian privacy laws

By continuing to use RoxWhy, you agree to our use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small files stored on your computer, smartphone, or tablet when you visit a website. They contain information that allows a site to recognise your device and remember certain information about your visit — such as your login status, preferences, or browsing activity.

Cookies are used across the web to enhance usability and performance. Some cookies are only stored temporarily (session cookies), while others remain for a set time or until you delete them (persistent cookies).

Cookies can be:

• First-party cookies – set by RoxWhy directly on your device
• Third-party cookies – set by services we use to analyse, market, or enhance your experience

3. Why Does RoxWhy Use Cookies?

We use cookies to provide a secure, functional, and user-friendly online environment. They help us:

• Ensure our web app and website operate reliably
• Recognise you when you return to the platform
• Store your user preferences and learning history
• Track performance and usage to improve services
• Support communication and engagement via marketing or social media

Without some of these cookies, the website or app wouldn't work as expected.

4. Types of Cookies We Use

a. Essential Cookies

These are required for basic platform functions. Without them, you wouldn't be able to use core services, such as logging in, saving progress, or submitting forms securely.

Examples:

• Maintaining your session after you log in
• Protecting your account with security features

b. Performance and Analytics Cookies

These help us understand how people use RoxWhy — what pages are visited, where users may encounter issues, and how they interact with different parts of the site. This data is aggregated and anonymous.

Tools we use:

• Google Analytics – for tracking website usage
• Hotjar – for heatmaps and user interaction insights

c. Functionality Cookies

These cookies store your preferences and settings to enhance your experience.

Examples:

• Remembering your learning style or subject area
• Displaying content in your preferred language

d. Advertising and Tracking Cookies

We may use these cookies to show relevant ads, track campaign performance, and understand how users find and use RoxWhy via other platforms.

These may include cookies from:

• Meta Pixel (Facebook) – to improve targeting of ads
• Google Ads – for measuring advertising effectiveness

We do not use advertising cookies to sell or share your personal information.

5. Third-Party Cookies

Some cookies on RoxWhy are set by external providers whose services we use to enhance our platform. These providers may collect information about your online activities over time and across different websites.

Examples include:

• Google Analytics for web traffic reporting
• Meta (Facebook) Pixel for marketing analytics

We ensure any third-party service we use complies with data protection laws and only collects information necessary to perform their services. You can learn more by reviewing their individual cookie or privacy policies.

6. Managing and Controlling Cookies

You have the right to control your cookie preferences.

Here's how you can manage cookies:

• On your first visit: Our cookie banner lets you accept, reject, or customise the types of cookies used.
• Browser settings: Most modern browsers allow you to:
  • Block all cookies
  • Clear existing cookies
  • Receive alerts when websites try to set cookies
• Visit your browser's help section to learn how to adjust your settings (e.g. Chrome, Firefox, Safari, Edge).

Please note:

Disabling essential cookies may limit your ability to use parts of the RoxWhy platform — such as accessing your dashboard, saving progress, or booking sessions.

You can also opt out of some third-party tracking cookies directly through these tools:

• Google Analytics Opt-Out Add-on
• Meta Ads Preferences

7. Data Privacy and Your Information

Cookies may collect information that can be considered personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

We take your privacy seriously and follow these key principles:

• We only collect the minimum amount of data needed
• We use cookie data solely for platform functionality, improvement, and compliance
• We never sell or trade your personal data
• We secure your data through technical and administrative safeguards
• You can request access to, or correction of, your cookie-related personal information

For more information about how we collect, use, and store personal data, please refer to our Privacy Policy.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the law, technology, or how we use cookies.

The updated policy will always be available at https://roxwhy.com.au/cookies

9. Contact Us

If you have any questions about this Cookie Policy or our approach to privacy, please reach out to support@roxwhy.com.au